If you want people to join your email list, click your lead magnet, or actually notice your product in a crowded marketplace, you need to get two things right: how you frame the offer and how you let people into your world. The simplest, most underused trick? Play to people’s natural urge to avoid pain, then invite them to observe—not be lectured at. Sound dramatic? Good. Marketing should feel a little dramatic. The Three Ps of Marketing (Yes, only three) When you want someon

If you sell on Etsy and have a website (especially Shopify), Google Merchant Center is the single easiest thing you can set up to open the door to free, high-intent traffic. It’s not magic, but it’s close: once you upload your product catalog, Google can show your product images at the top of search results when people are actively shopping. That means shoppers who are ready to buy might see your product first—without you paying a cent to start. What is Google Merchant Center

Traffic feels glorious until it vanishes. Etsy can be a brilliant engine for bringing people to your shop, but depending on new visitors alone is like waiting for lightning to strike—exciting when it happens, unreliable over time. The smarter move is to build an invisible growth machine inside your store: systems that quietly increase revenue from the customers you already have, without hustling for additional traffic. Why Etsy is a traffic engine and why that is not enough

Imagine someone handed you $10,000 that you could only spend on your shop. Before the confetti falls and you imagine every shiny gadget and dream upgrade, take a breath. That $10,000 can either be a roulette chip or a strategic lifeline that moves your business forward for months or years. Which it becomes depends on a few simple decisions. Start with the real question: who are you as a risk-taker? How you think about that money is heavily colored by your tolerance for risk.

You launched a product that sells. Sales felt great. Then competitors showed up: one sells it cheaper, another brand sells something fancier for more. You’re stuck in the middle—too expensive for bargain hunters, not convincing enough for premium buyers. Welcome to middle pricing. It is sneaky, common, and quietly deadly for growth if you ignore it. What does middle pricing actually mean? Middle pricing is exactly what it sounds like: your product is neither the cheapest nor

Ever sat down to write a new listing and found yourself in the endless loop of type, delete, rewrite, delete, type, delete? That maddening spiral is a rite of passage for many Etsy sellers. We obsess over the perfect words, trying to guess what customers will type until our title looks like a ransom note made from Etsy keywords. Let me save you time and sanity. The solution is not to pick a side between broad inspiration words and precise product phrases. It is to use both, t

If you are an Etsy seller, you already know the pains of "collecting emails" and shouting into the void of social media. You send a perfectly crafted newsletter and it lands in an inbox no one opens. You go live in a Facebook group and pray someone clicks. You dream of 50,000 followers but have no idea what to say to them if you ever get them. I get it. I was right there with you. Then I found a better way to stretch the buying experience beyond the checkout: build a communit

Hi — I’m the host of Grow My Etsy Shop, and today I’m going to walk you through the pricing playbook that will help you make more money...

Hi, I'm Jared from Grow My Etsy Shop. Today I want to unpack a deceptively simple—but brutally effective—idea I call Justification +...

Hi — I’m the host of the Grow My Etsy Shop podcast, and this post is my walk-through of a small but powerful productivity idea I call the...

Hey—it's Jared from Grow My Etsy Shop. If you're an Etsy seller and you're not already thinking about Q4, congratulations: you’ve...

Hey — Jared here from Grow My Etsy Shop. I’ve been poking around a bunch of Etsy ad accounts lately and noticed Etsy rolled out some...

Down 20%? 40%? 60%? Let Me Share What Each of Those Numbers Mean

If you’ve ever found yourself staring at your Etsy shop dashboard, wondering why you’re not seeing the sales or growth you hoped for,...

Welcome to another deep dive into the world of Etsy shopping and selling, where I share my personal journey of buying 10 products from...

Hey there, Etsy sellers and shoppers! If you’ve ever wondered what it takes to actually win over a buyer’s heart (and wallet) on Etsy,...