You Have Buried Treasure In Your Impressions - How To Use Them To Scale!

Welcome to the treasure hunt of scaling your Etsy shop! Today, we're diving deep into a topic that can elevate your shop’s performance from “meh” to magnificent. If you've ever felt lost in the vast ocean of Etsy, you’re not alone. But fear not! We’re about to uncover the hidden gems in your impressions and how to leverage them for growth. So grab your map, and let’s get started!

The Importance of Impressions

First things first: what exactly are impressions? In the realm of Etsy, impressions are the keywords under which your products are displayed, whether or not anyone clicks on them. Imagine you're selling picture frames. Someone types in “mouse picture frame” into Etsy's search bar. If Etsy thinks your product might fit that description, voilà! You're in the game. But here's the kicker: just because you show up doesn’t mean you’ll snag that click. And that’s where the real treasure lies!

Understanding Your Data

If you’re running ads, you might feel like you’re throwing money into a black hole. But wait! It doesn’t have to be this way. Your ad data can be a goldmine for understanding what’s working and what’s not. As a shop owner, it’s crucial to look beyond just the return on ad spend (ROAS). Yes, we want to see those numbers climb, but we also need to gather data that helps us scale.

When analyzing your ad performance, dive into the details. Go to your Etsy stats and check out the keywords you’re being found under. Look for the circle graph that shows your organic versus paid traffic. Ideally, you want around 60-70% of your traffic to come from organic search. This means your SEO is on point, and people are actually searching for what you’re selling!

Keywords: The Treasure Map

Now that we know the importance of impressions, let’s get into the nitty-gritty of keywords. When you’re sifting through your stats, pay close attention to the keywords that are showing up. Are they inspirational keywords like “picture frames”? Or are they more detailed, like “vintage mouse picture frame”? The goal is to find those detailed keywords that align perfectly with what your shop offers.

If you find yourself showing up under broad terms but not converting, it’s time for a strategy shift. Don’t just bombard the same keyword; diversify! Etsy is all about variety now. If you’ve been hammering the keyword “picture frame” for ages, you might be in for a rude awakening. Etsy wants to show a range of options to its users. So, if you’re not offering diversity, your listings might just vanish into the abyss.

Adapting to the Algorithm

So, how do we adapt? Let’s say you’ve been selling picture frames but you notice a spike in impressions for “mouse picture frame.” You might think, “Why would I cater to that?” But hold your horses! This could be a golden opportunity. If Etsy is showing you under that keyword, it means there’s potential traffic waiting to be tapped.

Consider this: you could either turn off those impressions, or you could pivot and create a mouse picture frame. By doing so, you’re not just throwing spaghetti at the wall to see what sticks. You’re strategically adapting to meet the market's demand. And guess what? This could lead to increased sales!

Real-Life Examples of Success

Let’s bring this to life with a real-world example. I recently worked with a seller who made picture frames and was getting tons of impressions for “mouse picture frame.” Initially, they were baffled. “Why would I make that?” they asked. But after some discussion, they decided to create a quirky mouse-themed frame. Within 24 hours, they sold three of them!

This wasn’t just luck; it was a calculated move based on data. They took a product that was already in demand and adapted it to fit a niche. So, if you find yourself in a similar boat, don’t shy away from the opportunity. Embrace it!

Keyword Strategy: The Detailed Approach

Here’s a fun exercise: go through your listings and see if you can identify specific keywords that are trending in your niche. Are people searching for “nursery picture frames”? If so, how can you adapt your current offerings to cater to that audience? Maybe you need to tweak the title, add some nursery-themed images, or even create a whole new listing.

This is all about closing the gap between what people are searching for and what you’re offering. If you can align your products with the keywords that are driving traffic, you’re setting yourself up for success!

Running Ads: The Need for Strategy

If you’re not running ads yet, it’s time to take the plunge. I know what you’re thinking: “But my products are only $6!” It can feel daunting to run ads on lower-priced items, but here’s a little secret: bundling can be your best friend. Instead of selling single items, consider creating bundles that increase your average order value.

• For example, if you sell watch bands for $6 each, offer a three-pack at a discounted rate. This gives you more room to run ads while still being profitable.

• Even if you break even on ads, the data you gather will be invaluable for your growth.

Finding New Opportunities

Let’s not forget about the creative side of selling. If you notice a trend, like “gay pride” colors being searched, consider how your products might fit into that theme. This doesn’t mean you have to completely change your product line, but a little creativity can go a long way. Adjust the colors or create a new listing that aligns with the theme, and run ads to that listing.

By doing this, you’re not just relying on organic traffic; you’re actively seeking out new opportunities. And in the fast-paced world of Etsy, being proactive is key!

Conclusion: Your Call to Action

So, what’s the takeaway from all this? You’ve got buried treasure in your impressions, and it’s time to dig it up! Start by running ads if you haven’t already. Analyze your data, adapt your listings, and don’t be afraid to pivot based on what the market is telling you. Remember, Etsy is a dynamic platform, and those who can adapt will thrive!

Now, go forth and grow your Etsy shop! You’ve got the tools, the knowledge, and the drive. So let’s make it happen!

The only way you can do this is through paid ads. And then you can get an idea and you can look at stuff and you can go, 'Oh, people are kind of searching for this type of thing or people or I'm in a perfect scenario.'" - Grow My Etsy Shop

Work with me!

I offer one on one coaching